DISQUS

The Secret Diary of Steve Jobs: This is why we don't give a shit what customers say they want

  • Westwind · 1 year ago
    Who was the older, dumpier looking version of Lyons?
  • Edvard · 1 year ago
    Dude, the ad for "Fisher Investments" that starts talking is worse than a Mitt Romney state of the union address. You're an editor, right? Cut that shit out. It's harshing the buzz.
  • sentownbrothertojailforcoke · 1 year ago
    You read my mind. I hate that ad enough to mute the computer, and even to avoid the FSJ blog altogether.

    And...

    Stop calling me Shirley...
  • vaporland · 1 year ago
    PRIVOXY.ORG
  • joelmichael · 1 year ago
    The "described" version of the commercial is nowhere near as good as the real thing. Plus, the whole 1984 relation was based around it actually being 1984. Seems like a pretty flawed method of running a focus group.
  • Brat Samson · 1 year ago
    hey morron, that "description" would have been enough for the ad agency and apple to decide to "Shoot" the actual thing. It was enough for the purse men of the time to relase the budget for it. At least these cretins got the the final sound design.
    Also - the fact that was 1984 is a nice coincidence - but people didn't praise the commercial cause "oh look 1984! and its 1984!, teehee" - it was a wonderful CONCEPT...btw did you listen to what they criticized anyway?
  • Mike Cane · 1 year ago
    "Duh, I'm stoopid. Please tell me the punchline because I can't pay attenshun. Maybe Appul logos all over with maybe subtitles that say You Are Watching An Appul Commercial!!!!"
  • Keith Handy · 1 year ago
    Waitwaitwait... "target audience"? The only way you'd get anyone in that room to buy an Apple computer is if you convinced them it was edible.
  • Candace · 1 year ago
    Maybe the chimpanzee could dance. We could call him "Steve Ballmer".
  • JSG · 1 year ago
    I walked into an Apple store today, and looked in astonishment at all the slack-jawed, bald headed, goateed hipsters standing around with paper coffee cups in their hands.

    The most amazing thing was how each Apple drone there thought they were "thinking different".
  • bonnie james · 1 year ago
    sigh. idiots. give 'em "american idle" and "who wants to be a frigtard?"
    were they ever shown the actual ad? do any of them know what "1984" refers to? put apple logos on their shirts??!! morons. and yes, they vote. I think it is all by design, actually. they vote and spend. work, spend, and vote. nice cattle-people.
  • Keith Handy · 1 year ago
    That's an insult to cows.
  • Stephen · 1 year ago
    Worse is that the cretins are allowed to procreate...
  • asus · 1 year ago
    Focus groups are for 20th century Frigtards, just buy your demographic info from teh GOOG. They know all anyways...
  • asus · 1 year ago
    Oh and honestly, get rid of that talking ad dude in the upper right-or at least mute him by default. What focus group told you that was kosher?
  • playitcool · 1 year ago
    The execs at BusinessWeek
  • Mike Cane · 1 year ago
    Weektards. GET RID OF THAT EFFING AD!!!
  • Russo · 1 year ago
    Target audience my hairy ass!
    I think that guy was volunteering for the role when he mentioned the Chimpanzee.
  • yellowdoggranny · 1 year ago
    how else do you think bush got elected?...idjets like these...
  • Imbecile · 1 year ago
    and now that these same idjets got their asses reamed by the Chimp and his cronies, who do you think they will vote for this time around?
  • Mike Cane · 1 year ago
    Join. The. Club.

    Where’s That UFO To Take Me Away?

    Now, in happy news:

    Apple: Your Gold Aluminum Is Waiting

    I'm sure Ive will *lurve* that one!
  • grandmother · 1 year ago
    who cares about target audience.

    what's next with the hammer?

    and what happened to the chick? Don't tell me she got rid of the blond wig and ended up at the kitchen sink?
  • lightninglouie · 1 year ago
    Ken Fisher is much, much scarier than the Big Brother in the "1984" ad. Is he some sort of animatronic muppet? The only part of him that seems to be moving is his gigantic mouth.
  • Mike Cane · 1 year ago
    David Graham played Big Brother. David Graham is an actor and a voice artist who did many Gerry Anderson Supermarionation productions.

    BBC Four: All About Thunderbirds
  • Imbecile · 1 year ago
    People who participate in focus groups are cretins, by definition.
  • lastangelman · 1 year ago
    Worst. Focus. Group. Ever.
    That is why polls never work.That is why many television pilots and movies screened for focus groups fail People lie
    And are imbecilic.
    New Zealand is looking mighty fine at moment, except you have to swear allegiance to some figurehead who lives in England and raely visits. That's actually not a minus, now that I think about it..
  • Julian · 1 year ago
    Swear allegiance? I don't think so. There may be a queen but there's no swearing involved.
  • steveballmer · 1 year ago
    Wrong! Every facet of our OS and products are Team-reviewed, voted, debated, ... 10 geniuses are better than one!
  • lastangelman · 1 year ago
    Imbecile is right, you ARE a cretin.
    Here's a nickel, son. Buy a toupee and while you're at it download a REAL OS!
  • lastangelman · 1 year ago
    Wait a minnit, you're already got every other nickel, gimme that back.



    ...balding house ape ....
  • Shawn · 1 year ago
    I couldn't finish it. I got to the part where the youngest retard says everyone should break into dance moves, then I had to turn it off.
  • Jeff · 1 year ago
    If you've ever built a product and had a focus group take a look at it, this is how it goes.

    However, the Board-O-Matic was pretty dull and defeated the point of the real commercial...it wasn't compelling to look at. Also, since 1984, there have been a ton of dystopian futures shown in movies and TV, so it's not nearly as novel as it once was. Remember, Blade Runner had only come out in 1982.
  • entropy · 1 year ago
    yeah, real novel.

    If you don't count obviously small, indie movies like Metropolis, On The Beach, Planet of the Apes as a number of examples that took five seconds of thought.

    This is more a reflection on the difference in education between 1984 and 2007. Does the name George Orwell even pass a teacher's lips (or pass between their two brain cells), let alone require students to study one of his novels?
  • Snow · 1 year ago
    Geez, entropy, you're smashingly full of snark for someone who can't tell the age of the average focustard in this little piece. Most of these idiots were clearly schooled around or before 1984. Obviously, education was SO much better then.

    More likely they've all rotted their brains with too much TV.
  • Archie_Medes · 1 year ago
    You mentioned some great movies. Metropolis was made back in the 1920s and among other things it featured iChat.

    That focus group was probably in a hurry to get out and see the new Hanna Montana movie.
  • Mike Cane · 1 year ago
    Hanna-Barbera is more like it.

    "Ooooh, Yogi Bear!!!"
  • Mike Cane · 1 year ago
    Oh wait. A chimpanzee was mentioned. My mistake.

    Magilla Gorilla!
  • sentownbrothertojailforcoke · 1 year ago
    Where is Woz?

    The girl in the orange dolphin shorts is hotter than the whipped cream girl on the Herb Alpert album cover...
  • Gunnyman · 1 year ago
    Frigtards indeed.
  • woz · 1 year ago
    I never liked that ad.

    It was originally made for the Apple ///, but I rejected it.
  • podunk · 1 year ago
    i can't wait till someone out on the internet implements all of these these suggestions and comes out with a proof of concept ad, replete with chimpanzees and dance moves.
  • EnjoyYourAds · 1 year ago
    Firefox + Adblock + Filterset.G

    I get NO friggin ads whatsoever.
  • Gandy · 1 year ago
    The whole piece was satire -- it wasn't a real focus group. This is a good effort by a couple of kids playing around.

    Now, how many of you know that in 1983, the REAL board of directors at Apple Computer rejected this advertisement? Yes, the dweebs on the board HATED it. It was almost never shown to the public. The only thing that saved it was the amount of money invested in making it.

    LOL
  • Marc · 1 year ago
    I like the comment made about having a dog in an advert.... for a computer system, because knows dogs=computers!!

    Perhaps Steve your next iphone advert you can have a dog telling his story about how the iPhone helps him find his locate his buried bones, lol
  • Priya · 1 year ago
    What a cool commercial!! i really like it!
  • echeola · 1 year ago
    that is really funny. this is why politicians shouldn't focus group.
  • Dizzle · 1 year ago
    "put an apple logo on all their shirts" - WHAT A DORK

    I like the Chimpanzee comment.

    And hi Jason! (shamelessly using my connections)
  • Elite Martian · 1 year ago
    man, that's some real scary sh*t, you americans allow sub-100 IQ tards to have democracy? No wonder you are in a big mess, ha!
  • vladimir_putin · 1 year ago
    Is my understanding, Americans have representative democracy, where single intelligent person represent voice of bunch of "sub-100 IQ tards." Is why President is chosen by Electoral College and not tards directly?

    We do not have below-100 IQ in my country. In Russia, all womens are strong, all mens good-looking, and all childrens above average.
  • next acap. · 1 year ago
    Must be something special in the pepsi they like to drink.
  • Boris Badanov · 1 year ago
    Is amazing your clenched fist of knowledge of 'freedom' politiks! Perhaps you are hiding in corridor until electric voting kiosks are placed to - how do American peoples say - "hanging chads" results of voting so YOU are the elected one?

    Even ex-KGB would raise toast in honor!

    P.S. - Get moose & squirrel...
  • swiz · 1 year ago
    Frigtards pretty much sums it up.
  • Tor Hershman · 1 year ago
    And this is why the status quo oƒƒicially ignore moi

    http://www.youtube.com/watch?v=Z7iQRFP_e90